ContentTECH Summit Half-Day Workshops: April 8, 1-5pm

Get ready to roll up your sleeves and immerse yourself or your team in one of our four-hour ContentTECH workshops. Each session is taught by experienced leaders in content technology, strategy and processes. These hands-on, interactive sessions will arm you with fresh ideas and actionable strategies. If you are interested in building your knowledge of content personalization, customer experience mapping, content scalability, or content management, our expert instructors are ready to guide you. You’ll also have the opportunity to share ideas and challenges with your peers.

The following workshops choices are available as part of an All-Access pass or Main Conference Plus pass:

ContentTECH Summit 2019 Workshops

Connect the Dots: What We Learned Connecting Strategy to Execution

Jenny Hooks, Head of US Digital Marketing, Cisco @jenny_hooks



Bob Meindl, Director, Content Marketing, Cisco @bobmeindl



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Many workshops attempt to talk about high level strategy while others dive deep into the details of one aspect of a subject. This workshop is different in that it will demonstrate the connections we found in our company as we built personalized, dynamic journeys using structured content – going from strategy to activation. We will include real anecdotes, real lessons learned and interactive sessions during the workshop.

Attendee takeaways:

  • Looking at data to inform strategy
  • Understanding the customer and the right level of personalization (how much is too much)
  • Connecting strategy to planning (or multiple plans)
  • Using detailed technologies and processes to identify the customer
  • Connecting an identified customer to the right content
  • Details behind orchestration across channels – making it real

Customer Experience Mapping

Noz Urbina, Founder & Content Strategist, Urbina Consulting and Co-Author of Content Strategy @nozurbina


(more details to come)

Content Strategy for the Enterprise Marketer – The Marketer’s Approach to a Technical Challenge

Cathy McKnight, VP Consulting, Digital Clarity Group @cathymcknight


(more details to come)

Augmented Reality and Other New Technology: How to Decide What to Do, or NOT to Do, Next

Christoph Trappe, Chief Content Engagement Director, Stamats Business Media



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It’s a fulltime job to keep up on the latest technology, tools and processes. Should we use augmented reality? Try the latest “world-leading” web to print solutions? Or print to web? This workshop will share how to decide, try things quickly, and keep going.

Attendee Takeaways:

  • How to decide what to use next.
  • How to measure success quickly.
  • How to keep teams informed of quick changes.

Register now for ContentTECH Summit 2019 and be sure to choose an All-Access pass (best value!) or Main Conference Plus pass to attend one of these informative and fast-paced pre-conference workshops.