What does that mean to us, the brand marketers and agencies out there?
It’s (almost) 2020. Content is everywhere. Our customers are on the receiving end of marketing messages everywhere they turn.
Primarily, we need to make sure that the content we’re creating is the most useful, relevant and efficient resource for our customers. We need our customers to say, “this is JUST what I needed,” or even, “I didn’t even know I needed this!”
Aside from the critical step of content creation, it’s also equally as important that the epic content we create is delivered to the right audience at the right time. It’s identifying the audience, finding out where they prefer to consume content and delivering it to them. And, it’s also being able to track both engagement and ultimately the ever-important conversions.
The best marketers, the ones having the best success with content marketing with actionable and measurable results, have a documented content marketing strategy that their team has worked together to create. That strategy includes all the technology needed to achieve goals before the content is created (identify personas, create calendars, etc.), for content creation and management (A.I., content management systems, workflow tools, etc.), for distribution and amplification, and analytics and measurement.
At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.
Join us as we bring in some of the best in content marketing and technology to help you. Visit our speaker page and check back regularly as more are added. Registration is now open, and our lowest rates go away on December 14, 2019.
We hope to see you and your team in San Diego, April 20-22 at ContentTECH Summit 2020. Register today!