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Allison (Ali) Wert is an award-winning marketing leader passionate about building loyal audiences and driving measurable results through content marketing. Ali built a content marketing program from scratch at Frontline Education that was recognized as the Project of the Year and Best Content Marketing Program by the Content Marketing Awards. Ali currently serves as a Senior Marketing Strategist at SmartBug Media, a globally recognized intelligent inbound marketing agency, and speaks around the U.S. on content marketing and putting your audience first. @allisonwert