Brian Piper is Director of Content Strategy and Assessment for the University of Rochester Department of Communications. Brian has been doing SEO and web content development since 1996. He has created online training programs for hundreds of companies including Volvo, Xerox, Carestream, Getinge and Kodak. He has spent the last 5 years focusing on data analytics, digital marketing and content strategy. When he’s not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.