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Cleve Gibbon is chief technology officer at Wunderman Thompson in North America.
In his new role, Gibbon will continue to serve as chief marketing technology officer at Cognifide, a mar tech consultancy that WPP’s digital investment arm and Wunderman bought a stake in five years ago. He’s been with the company since 2006, and will “continue to drive Cognifide’s footprint further into the U.S. market” as part of his responsibilities, which include consolidating the Wunderman Thompson technology stack in North America.
Additionally, he’ll be tasked with developing the agency’s relationships with partners including Adobe, Salesforce, Google, Amazon, Sitecore and Acquia within the region.